Giving the gift of whiter teeth

December 01, 2021

AUTHOR: Louise Sinclair

Simple, affordable and effective, it’s no surprise that tooth whitening is one of the most popular esthetic treatments requested of dental hygienists. This is especially true during the holiday season, when people are more eager than ever to show off a bright, while smile. Read on to find out why there’s no better time to run a tooth-whitening promotion in your office.

Why the holiday season?

Research shows that tooth whitening can improve our patients’ self-perception, confidence and quality of life all year round. However, during the holiday season, there are many reasons why patients may place an extra emphasis on the appearance of their smile.

1. Social events

The seasonal social calendar is packed with events like family dinners, holiday celebrations, office parties and winter vacations. Your patients will no doubt want to look their best, especially if their photos will be placed on social media.

2. The season of indulgence

Those holiday social events usually revolve around eating and drinking, sometimes before the season has really got going. Rich dishes, seasonal coffees and extra glasses of red wine can quickly stain teeth, so your patients may want to start the season with the whitest smile possible!

3. Reunions

Family and friends come together from all over for the holidays. Reunions may be especially long overdue this year, and people will want to make a good impression when they see their loved ones again.

4. Holiday cards

Those who send out holiday cards put a lot of effort into choosing the right photo, and one of the last things they want their recipients to focus on is a dull or yellowing smile! Whitening can help them to look picture perfect.

5. New year, new you!

As the new year approaches, many people start to focus on improving their appearance. Tooth whitening is a simple, quick and achievable way for your patients to make a change for the better.

How you can help

Take-home whitening kits, such as the new Colgate Optic White Professional Take-Home Kit, are an ideal way for your patients to have bright, white smiles this holiday season.

The Colgate Optic White Professional Take-Home Kit gives dramatic results after just five days, compared to the four to six weeks typically expected from take-home whitening kits. That means your patients don’t need to plan months in advance to get their holiday-ready smile and there is still time.

Even better, these fast results without compromising comfort or safety. The pen in the take-home kit contains a serum with 6% hydrogen peroxide that is applied directly from the pen in the evening. Following this no-mess and precise application the serum rapidly dries, leaving behind a smooth, thin film that is not dissolved or washed away by water or saliva. The patient then wears the high-energy short-wavelength LED light device for just 10 minutes before sleeping and then removes it. The dried-on film continues working during the night, with the hydrogen peroxide effectively whitening the teeth. In the morning, your patient simply brushes their teeth as usual which also removes the thin film.

With the Colgate Professional Direct (CPD) platform, it's easier than ever to offer your patients safe and effective products like the Colgate Optic White Professional Take-Home Kit. CPD allows you to recommend specialty Colgate products to your patients with a single click, giving them discounted prices at the same time. You’ll receive 10% of the sale price for every successful referral, without the hassle of managing stock or processing the sale.

When you recommend Optic White Professional through our CPD platform, both you and your patients will have one more reason to smile this holiday season! Register at if you haven't already done so, and be ready to start your holiday whitening campaign.

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