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Help your patients achieve 

Whole Mouth Health*

Colgate Total Sf toothpaste tube with the color circle on it

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Colgate TotalSF circle includes several colors like yellow, pink, blue, orange, green, and purple. There are words inside the circle

  • Plaque

    Colgate TotalSF helped patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹

    Plaque Index

    *In a clinical study.
    Reference: 1.
    Hu D, Li X, Liu H, et al. JADA 2019:150(4 suppl):S32-S37.

  • Gingivitis

    Colgate TotalSF helped patients achieve superior reductions in gingivitis vs ordinary non-antibacterial fluoride toothpaste*¹

    Gingival Index

    *In a clinical study.
    Reference: 1. Hu D, Li X, Liu H, et al. JADA 2019:150(4 suppl):S32-S37.

  • Calculus

    Colgate TotalSF helped patients achieve superior reductions in calculus vs ordinary non-antibacterial fluoride toothpaste*¹

    Calculus Index

    *In a clinical study.
    Reference: 1. OC_SnF2_C_TAR_Report_20181002.

  • Sensitivity

    Colgate TotalSF helped patients achieve superior reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste*¹

    Percent reduction in sensitivity to stimuli
    vs ordinary fluoride toothpaste

    *As measured in an 8 week clinical study. After 4 weeks air blast 21.5% and tactile 27.8%.
    Reference: 1. OC_SnF2_C_SEN_report_20181002.

  • Whitening

    Colgate TotalSF is clinically proven to provide superior reduction in staining vs non-antibacterial fluoride toothpaste*¹

    *Percent average tooth staining vs. ordinary fluoride toothpaste after 3 and 6 weeks of use.
    Reference: 1. OC_SnF2_C_STN_Report_20181002.

  • Fresh Breath

    Colgate TotalSF provided superior reductions of odors to achieve fresher breath vs ordinary non-antibacterial fluoride toothpaste*¹

    *Based on a 3 week clinical study.
    Reference: 1. OC_SnF2_C_OM_Report_20181002.

  • Caries

    Colgate TotalSF helps prevent tooth decay and caries

  • Enamel

    Colgate TotalSF provided superior enamel strength vs non-antibacterial fluoride toothpaste*1

    *Based on an in-vitro study.
    Reference: 1. OC_SNF2_L_ERO_Report_20181002.

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