Colgate Total

dental hygienist and patient in full PPE gear having a conversation — Help your patients achieve

Whole Mouth Health*

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Colgate Total^SF fights plaque-causing bacteria on 100% of mouth surfaces^†1 for Whole Mouth Health*.

Colgate Total Sf toothpaste tube with the color circle on it

Microscopic image of bacteria in the protective barrier that is blue

Microscopic image of bacteria inside of the mouth

Colgate TotalSF circle includes several colors like yellow, pink, blue, orange, green, and purple. There are words inside the circle

Plaque

Colgate Total^SFhelped patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹

Plaque Index

*In a clinical study.
Reference: 1. Hu D, Li X, Liu H, et al. JADA 2019:150(4 suppl):S32-S37.
Gingivitis

Colgate Total^SF helped patients achieve superior reductions in gingivitis vs ordinary non-antibacterial fluoride toothpaste*¹

Gingival Index

*In a clinical study.
Reference: 1. Hu D, Li X, Liu H, et al. JADA 2019:150(4 suppl):S32-S37.
Calculus

Colgate Total^SFhelped patients achieve superior reductions in calculus vs ordinary non-antibacterial fluoride toothpaste*¹

Calculus Index

*In a clinical study.
Reference: 1. OC_SnF2_C_TAR_Report_20181002.
Sensitivity

Colgate Total^SFhelped patients achieve superior reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste*¹

Percent reduction in sensitivity to stimuli
vs ordinary fluoride toothpaste

*As measured in an 8 week clinical study. After 4 weeks air blast 21.5% and tactile 27.8%.
Reference: 1. OC_SnF2_C_SEN_report_20181002.
Whitening

Colgate Total^SFis clinically proven to provide superior reduction in staining vs non-antibacterial fluoride toothpaste*¹

*Percent average tooth staining vs. ordinary fluoride toothpaste after 3 and 6 weeks of use.
Reference: 1. OC_SnF2_C_STN_Report_20181002.
Fresh Breath

Colgate Total^SFprovided superior reductions of odors to achieve fresher breath vs ordinary non-antibacterial fluoride toothpaste*¹

*Based on a 3 week clinical study.
Reference: 1. OC_SnF2_C_OM_Report_20181002.
Caries

Colgate Total^SF helps prevent tooth decay and caries
Enamel

Colgate Total^SF provided superior enamel strength vs non-antibacterial fluoride toothpaste^*1

*Based on an in-vitro study.
Reference: 1. OC_SNF2_L_ERO_Report_20181002.