Over 60% of kids suffer from tooth decay or caries

PreviDent® 5000ppm RX Only

Over 60% of kids suffer from tooth decay or caries

PreviDent® 5000ppm RX Only

Consequences of kids’ caries go beyond teeth

Dental caries is the most chronic disease among kids*2

Changing a child’s Smile Defense Plan can help protect their smile and their future.
Before/after images of African American smiling in a laboratory. Left side, she's a child with label: Today. Right side, she's an adult with label: The future.
Bottle of Colgate® PreviDent® 5000ppm Kids toothpaste
Protect today, prepare for tomorrow
Over 20 years of trusted, safe effective cavity protection with PreviDent® toothpastes

*Aged 6-19 years.

References: 1. Public Health Survey in USA. No More Holes in Childhood. Toluna Consumer Insights, April 2020. 2. Centers for Disease Control and Prevention. Prevalence of total and untreated caries among youth: United States 2015-2016. Accessed July 19, 2023. 3. Centers for Disease Control and Prevention. Disparities in oral health. Accessed September 12, 2023. 4. Data on file; Colgate- Palmolive, 2012. In vitro pH cycling model after 10 and 20 days.

Study summary 

Polished enamel specimens were acid challenged to create lesions, then evaluated for baseline surface microhardness. Specimens were then exposed to an in vitro pH-cycling model consisting of periods of acid challenge (favoring demineralization; 4 hours daily), fluoride exposure (via toothpaste slurry exposure; 1 minute, 4 times daily), and artificial saliva (favoring remineralization; 20 hours each day) for 20 days. Surface microhardness measurements were repeated at day 10 and day 20 for comparison to baseline, and reported as percent change in surface microhardness after 10 or 20 days of pH cycling. 

Bottle of Colgate® PreviDent® 5000ppm Kids toothpaste

Build a Smile Defense Plan for kids at high-risk of caries

Delicious, fruitilicious flavor encourages kids to brush

PreviDent® 5000ppm Kids
(1.1% Sodium Fluoride) toothpaste, a caries preventiv

Recommended dosing
  1. Apply a thin ribbon of PreviDent® 5000ppm Kids to a toothbrush.
  2. Brush teeth thoroughly once daily for two minutes, preferably at bedtime, in place of your regular toothpaste.
  3. Expectorate after use and rinse mouth thoroughly.
Bright blue toothbrush with pink nurdle of toothpaste on it

Patient Brochure
Brochure cover. Happy asian child showing off her muscle with a smile. Text asks parents how they can help build smile strength.
Brushing Guide
Front of guide. Happy asian child showing off her muscle with a proud smile. Graphically details instructions on how to brush.
Smile Defense Activities
my smile is my superpower pdf
IMPORTANT SAFETY INFORMATION
  • Do not swallow. Keep out of reach of children.

  • Acute burning in the mouth and sore tongue may be experienced by some individuals.

  • If accidental ingestion occurs, side effects may include nausea, vomiting, diarrhea, and abdominal pain.

    See additional product information here