Toothpaste Flavors: Influencing Oral Health Behavior

Some people think that the toothpastes are always minty; however, there are a range of flavors available for adults and children including:

• Minty
• Sweet flavors, e.g., fruity
• Sour flavors 
• Spicy flavors
• Unflavored

The flavor of a toothpaste can make a big difference for both adults and children. In one study, approximately 50% of adults reported being influenced by flavor in their choice of toothpaste. 

Children tend to have a heightened preference for sweet taste during early development and this has been demonstrated globally. Having an acceptable taste is essential to ensure children use the toothpaste and get into good oral hygiene habits, instilling positive oral health behaviors. Having a palatable taste may also increase brushing times. 

For adults, flavor is also important to help ensure good compliance with oral hygiene habits. Cultures can also influence flavor preferences, for example clove or herbal preparations or peppermint. Moreover, the psychological impact of the color of a toothpaste can influence flavor perception. In one survey ,50% of the children indicated that they wanted their toothpaste to taste sweet, followed by minty (20%), sour (14%), and spicy (11%).

Ensuring there is a range of flavored toothpastes to address patient preferences can help to influence oral health behavior in children and adults.