Colgate® Sensitive Toothpaste

Clinical Study
With Colgate® Sensitive Prevent and Repair™ vs Sensodyne® Extra Whitening

Colgate® Sensitive Prevent And Repair™ provided superior sensitivity relief at 8 weeks* vs. Sensodyne® Extra Whitening Toothpaste

Graphed results from 1 of 2 clinical studies performed, N=93.*

*In 2 independent, double-blind, randomized, parallel-group clinical trials, patients suffering from dentin hypersensitivity were instructed to brush twice daily with either Colgate® Sensitive Prevent and Repair™ Toothpaste or Sensodyne® Extra Whitening. Both studies used the same Yeaple probe and Schiff air-blast design and measurement methods. Results in each study varied. Colgate® Sensitive Prevent and Repair™ showed statistically significant improvement at all time periods. However, only the Schiff Score results at the 8-week mark met the ADA guidelines for clinical significance vs Sensodyne®. Lasting relief with continued use.

†Statistically significant.

Sensodyne® is a registered trademark of GlaxoSmithKline.

• Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact
• Helps protect against cavities

Usage: Apply at least a 1-inch strip of the product onto a soft-bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. For children under 12 years of age, consult a dentist or physician.

Characteristics:

• A clean , refreshing feeling patients want, so they can actually enjoy complying
• Maximum strength* for clinically proven sensitivity relief

Benefits:

• Colgate® Sensitive Prevent and Repair™ is clinically proven to provide superior relief vs Sensodyne® Extra Whitening at 8 weeks1
• Long-lasting relief from hypersensitivity with continued use
• Superior sensitivity relief at 8 weeks vs the leading Sensodyne® toothpaste variant^†1
  

*Maximum-strength FDA-allowed antisensitivity active ingredient, potassium nitrate.
Sensodyne® is a registered trademark of GlaxoSmithKline.

Reference:

1. In 2 double-blind, randomized clinical studies, 189 patients suffering from dentin hypersensitivity were instructed to brush twice daily with either Colgate® Sensitive Prevent and Repair™ Toothpaste or Sensodyne®. Colgate® Sensitive Prevent and Repair™ reduced tactile sensitivity more than Sensodyne® by over 30% at 2 weeks. There was also significant reduction at 4 and 8 weeks.

Click here to see Colgate Sensitive Toothpaste variants available at retail.