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  • Product

    • Toothpastes
    • Toothbrushes
    • Mouthwashes & Rinses
    • Prescription Products
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    • For Kids
    • Specialty

    Indication

    • Caries
    • Dry Mouth
    • Enamel Erosion
    • Gum Issues
    • Orthodontics
    • Pediatric
    • Sensitivity
    • Whitening

    BRAND

    • Colgate Optic White
    • Colgate Total
    • Colgate PreviDent
    • Colgate Kids
    • View All Products

    Top Professional Products

    Colgate Total® Active Prevention Clean Mint Toothpaste

    Learn More

    Colgate® PreviDent® 5000 ppm Kids (1.1% Sodium Fluoride)

    Learn More

    Colgate Total® Active Prevention Foaming Clean Soft Toothbrush

    Learn More

  • Professional Articles

    • Caries
    • Dry Mouth
    • Enamel Erosion
    • Gum Issues
    • Orthodontics
    • Pediatric
    • Sensitivity
    • Whitening
    • Social Responsibility
    • Career Development

    Resource Center

    • Dentist Resources
    • Hygienist Resources
    • Student & Faculty Resources

    Continuing Education

    • Colgate Oral Health Network

    Other Resources

    • Professional Resources
    • Awards, Scholarships & Grants
    • StuDent App
    • View all resources

    Try the new Colgate dental stuDENT app today

    Learn More
    Try the new  Colgate dental stuDENT app today
  • Patient Education

    • Patient resources
    • Gum Health Physical Tool

    Gum Health Physical Tool

    Assess your patients' gum health in your office using this tool and send them home with a personalized report.

    Launch Now
    Highlight areas for the patient to focus on
  • History & Purpose

    • History & Purpose
    • Haz la U Grants
    • Smile First

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Related Articles

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Managing Whitening Expectations

Unrealistic expectations about teeth whitening could lead to disappointed patients. Here’s how to anticipate and manage your patient’s expectations for a positive outcome.

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Whitening Conversation Starters

Some patients come in asking about whitening, others do not. This article should focus on how to begin a whitening conversation. It should include tips on 'openers' for that conversation and also provide examples of several 'openers'. It should include tips on how to ask about any upcoming events that might be a reason to introduce and encourage toothwhitening. Also include tips on how to pivot a conversation to whitening when it is the patient who mentions that they have an upcoming event (but does not ask about whitening).

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Professional Whitening: Partnering with fellow Dental Team Members

This article should discuss how RDH can best partner with other members of the dental team. It should provide tips on how to do so, and including to discussing how each member contributes to patients wanting and receiving whitening treatments, how to all 'sing from the same sheet' on information and discussions about whitening with patients. The roles of each individual should be also be discussed.

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