It appears that some members of the current generation of dentists are shifting their focus from patient care to revenue generation. Depending on your perspective, here’s a short list of excuses or legitimate reasons for this trend:
Dental schools and regulatory authorities still emphasize the primary duty of a dentist is to act in the patient’s best interests. Courses in ethics are a requirement for licensure in some jurisdictions – but are these lessons reaching their mark?
Let’s look at this situation from the other side. Patients seek dentists who are friendly, compassionate and warm – and put less focus on their technical skills. Patients want their dental experience to be comfortable, and they put a high premium on dentists who can deliver pain-free care.
The problem is that once trust and confidence are established, the power imbalance may tempt some dentists, struggling under severe financial pressure, to recommend more extensive treatment.
Because we cannot inject a carpule of integrity into the brain of everyday clinicians, perhaps a return to basic principles is part of the solution. More than anything else, a patient wants to feel that a dentist truly and genuinely cares about providing optimal dental health as the number one goal. This is the key message that, if successfully communicated, will attract more new patients than any amount of advertising, special offers or discounts.
One way to achieve this goal is to give patients the advice and directions they are seeking. And be specific, by tailoring your conversation to the patient’s diagnosis. Here are some examples of this approach:
Showing patients how much you genuinely care about their well being is the key to both loyalty and new patient referrals. Simple, straightforward advice based on your actual clinical experience will go a long way to achieving that goal.
Get resources, products and helpful information to give your patients a healthier future.
Get resources, products and helpful information to give your patients a healthier future.