*Maximum-strength FDA-allowed antisensitivity active ingredient, potassium nitrate.
Sensodyne® is a registered trademark of GlaxoSmithKline.
1. In 2 double-blind, randomized clinical studies, 189 patients suffering from dentin hypersensitivity were instructed to brush twice daily with either Colgate® Sensitive Prevent and Repair™ Toothpaste or Sensodyne®. Colgate® Sensitive Prevent and Repair™ reduced tactile sensitivity more than Sensodyne® by over 30% at 2 weeks. There was also significant reduction at 4 and 8 weeks.