Colgate will donate 5% of the sales price of EVERY children’s toothbrush sold to dental offices to Make-A-Wish®*

The more you buy, the more we give… only you decide!

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Our partnership

Make-A-Wish® grants the wishes of children with life-threatening medical conditions. A wish come true empowers children to fight harder against their illness, giving them hope, strength and joy.


Wish program benefits:

Health professionals who treat wish kids, including nurses and doctors, overwhelmingly believe that the wish experience can improve a wish kid’s physical health.

Parents and volunteers observe that a wish come true makes kids feel stronger and more energetic. 

Parents and medical professionals alike describe the wish experience as a frequent turning point in wish kids’ battles for health.

According to the results of a 2011 Wish Impact Study

Learn more about how to get involved at

Donate Now

*From January 1, 2018–December 31, 2018 Colgate will donate 5 percent of the sales price of all kids’ toothbrush sales to Make-A-Wish® with a minimum financial contribution of $250,000 & a maximum financial contribution of $300,000 in North America. For more information about Make-A-Wish®, visit