Make-A-Wish® grants the wishes of children with life-threatening medical conditions. A wish come true empowers children to fight harder against their illness, giving them hope, strength and joy.
Wish program benefits:
Health professionals who treat wish kids, including nurses and doctors, overwhelmingly believe that the wish experience can improve a wish kid’s physical health.
Parents and volunteers observe that a wish come true makes kids feel stronger and more energetic.
Parents and medical professionals alike describe the wish experience as a frequent turning point in wish kids’ battles for health.
According to the results of a 2011 Wish Impact Study
*From January 1, 2018–December 31, 2018 Colgate will donate 5 percent of the sales price of all kids’ toothbrush sales to Make-A-Wish® with a minimum financial contribution of $250,000 & a maximum financial contribution of $300,000 in North America. For more information about Make-A-Wish®, visit wish.org.