New Colgate TotalSF fights plaque-causing bacteria on 100% of mouth surfaces for Whole Mouth Health*.

 

It works in 2 ways:

Kills plaque-causing bacteria on teeth, tongue, cheeks, and gums

colgate kills plaque-causing bacteria on teeth, tounge, cheeks, and gums

Creates a protective barrier on the whole mouth

colgate creates a protective barrier on the whole mouth

*Helps reduce plaque that leads to gingivitis; fortifies enamel; helps relieve sensitivity with continued use. Not intended for prevention or treatment of more serious oral conditions. 
Statistically significant greater reduction of cultivable bacteria in saliva and tongue, teeth, cheeks, and gums with new Colgate TotalSF vs non-antibacterial fluoride toothpaste after 8 weeks, 12 hours after brushing.
Reference: 1. Colgate Clinical Report 20180316BAC.

New Colgate TotalSFmode of action for Whole Mouth Health
 
 
What you say makes
a real difference.
Tell your patients they can achieve
Whole Mouth Health* with New Colgate TotalSF
Significant bacterial reductions on :
Teeth
Tongue
Cheeks
Gums
Saliva
Significant reductions in:
Plaque ‡2
Gingivitis ‡2
Calculus ‡3
Malodor ‡4
*Helps reduce plaque that leads to gingivitis; fortifies enamel; helps relieve sensitivity with continued use. Not intended for prevention or treatment of more serious oral conditions.
Statistically significant greater reduction of cultivable bacteria in saliva and on tongue, teeth, cheeks, and gums with new Colgate Total SF vs non-antibacterial fluoride toothpaste after 4 weeks, 12 hours after brushing.
vs an ordinary non-antibacterial fluoride toothpaste.
References: 1. Colgate Clinical Report 20180316BAC. 2. OC_SnF2_C_PG_Report_20181001. 3. OC_SnF2_C_TAR_Report_20181002. 4. OC_SnF2_C_OM_Report_20181002.
Tell your patients New Colgate TotalSF delivers comprehensive benefits for the whole mouth
Reference 2. Clinical and laboratory data on file. See specific benefit area for exact reference.
Click on each benefit to see how next generation technology
can help your patient's whole 
  • New Colgate Total® helped patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹

    Plaque Index 

    *In a clinical study.
    Reference: 1. OC_SnF2_C_PG_Report_20181001.

  • New Colgate Total®SF helped patients achieve superior reductions in gingivitis  vs ordinary non-antibacterial fluoride toothpaste*¹

    Gingival Index 

    *In a clinical study.
    Reference: 1. OC_SnF2_C_TAR_Report_20181002.

  • New Colgate Total®SF helped patients achieve superior reductions in calculus vs ordinary non-antibacterial fluoride toothpaste*¹

    Calculus Index 

    *In a clinical study.
    Reference: 1. OC_SnF2_C_TAR_Report_20181002.

  • New Colgate Total®SF helped patients achieve
    superior reductions in sensitivity vs ordinary
     non-antibacterial fluoride toothpaste*¹
    Percent reduction in sensitivity to stimuli
    vs ordinary fluoride toothpaste

    *As measured in an  8 week  clinical study. After 4 weeks air blast 21.5% and tactile 27.8%.
    Reference: 1. OC_SnF2_C_SEN_report_20181002.

  • New Colgate Total®SF is clinically proven to provide 
    superior reduction in staining vs non-antibacterial fluoride toothpaste*¹

    *Percent average tooth staining vs. ordinary fluoride toothpaste after 3 and 6 weeks of use.
    Reference: 1. OC_SnF2_C_STN_Report_20181002.

  • New Colgate Total®SF provided 
     
    superior reductions of odors to achieve fresher breath
    vs ordinary non-antibacterial fluoride toothpaste*¹

    *Based on a  3 week  clinical study.
    Reference: 1.  OC_SnF2_C_OM_Report_20181002.

  • New Colgate Total®SF  helps prevent tooth decay and caries
  • New Colgate Total®SFprovided  superior enamel strength 
    vs non-antibacterial fluoride toothpaste

    *Based on an in-vitro study.
    Reference: 1.  OC_SNF2_L_ERO_Report_20181002.

Plaque

New Colgate TotalSF helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹
Plaque Index 

*In a clinical study.
Reference: 1. OC_SnF2_C_PG_Report_20181001.

Gingivitis

New Colgate TotalSF helps patients achieve superior reductions in gingivitis vs ordinary non-antibacterial fluoride toothpaste*¹
Gingival Index 

*In a clinical study.
Reference: 1. OC_SnF2_C_TAR_Report_20181002.

Calculus

New Colgate TotalSF helps patients achieve superior reductions in calculus vs ordinary non-antibacterial fluoride toothpaste*¹
Calculus Index 

*In a clinical study.
Reference: 1. 1. OC_SnF2_C_TAR_Report_20181002.

Sensitivity

New Colgate TotalSF helps patients achieve superior reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste*¹

Percent reduction in sensitivity to stimuli
vs ordinary fluoride toothpaste

*As measured in an 8 week clinical study. After 4 weeks air blast 21.5% and tactile 27.8%.
Reference: 1. OC_SnF2_C_SEN_report_20181002.

Whitening

New Colgate TotalSF is clinically proven to provide superior reduction in staining vs non-antibacterial fluoride toothpaste*¹

*Percent average tooth staining vs. ordinary fluoride toothpaste after 3 and 6 weeks of use.
Reference: 1. OC_SnF2_C_STN_Report_20181002.

Caries

New Colgate TotalSF helps prevent tooth decay and caries
 

Fresh Breath

New Colgate TotalSF provides superior reductions of odors to achieve fresher breath vs ordinary non-antibacterial fluoride toothpaste*¹

*Based on a 3 week clinical study.
Reference: 1. OC_SnF2_C_OM_Report_20181002.

Enamel

New Colgate TotalSFprovides superior enamel strength  vs non-antibacterial fluoride toothpaste

*Based on an in-vitro study.
Reference: 1. OC_SNF2_L_ERO_Report_20181002.