Colgate® Sensitive Toothbrush + Sensitivity Relief Pen is a clinically proven, revolutionary way to relieve sensitivity, directly where they need it most. The unique, proprietary Arginine (Pro-Argin™) Technology protects the exposed nerve and creates a seal against sensitivity pain at its source.
Colgate® Sensitive Toothbrush + Sensitivity Relief Pen delivers on all of the benefits important to sensitivity sufferers: rapid (within 2 weeks) and long lasting (with continued use) sensitivity relief, all within the convenience of their daily brushing routine. 63% of frequent sensitivity sufferers claim to experience relief within 1st day of usage; 75% after a couple of days.
Common Causes of Tooth Sensitivity are: Gum recession, Abrasive toothpaste, and Brushing Incorrectly. Pain Triggers reach the nerves via the open tubules. New Colgate® Sensitive Toothbrush + Sensitivity Relief Pen delivers relief in 3 ways:
1. Exclusive Pro-Argin™ technology in the gel plugs and seals dentine tubules, helping to block pain triggers and deliver rapid and lasting relief.
2. The pen allows the Pro-Argin™ formula technology to be applied directly where patients need it for on-the-spot sensitivity relief at the source of pain.
3. The extra-soft toothbrush bristles are gentle on gums and teeth while providing excellent cleaning efficacy.
The leading sensitivity toothpaste primarily numbs the pain. The exclusive Pro-Argin™ technology, now available for the first time to patients in the U.S., protects the exposed nerve and creates a seal against sensitivity pain.
This product will be the first pen to deliver rapid and lasting relief via Colgate’s proprietary Pro-Argin™ technology in the US Market.
The Colgate® Sensitive Toothbrush + Sensitivity Relief Pen is built into the brush, resulting in 90% of patients using it within their brushing routine. Unlike most niche sensitivity relief products, which offer a numbing solution once pain has started, Colgate Sensitive Toothbrush + Pen helps as an everyday solution for long-lasting relief with continued use.
If used as directed, the pen lasts approximately 2-3 weeks. However, usage studies found that consumers over a longer period of time use the product less frequently, and as a result, the pen lasts 6 weeks or more.
The Colgate® Sensitive Toothbrush is specifically designed with extra soft bristles and soft rubber polishing cups, perfect for sensitive teeth and gums.
Always store the pen inside the toothbrush handle. Before storing, wipe remaining gel and moisture from tip to clean.
If used as directed, it is safe for everyday use.
Yes, studies have shown no harmful effects on tooth enamel when used as directed.
Sensitive Toothbrush + Sensitivity Relief Pen will be offered in one variant: Compact Head Extra Soft.