* vs non-antibacterial fluoride toothpaste.
† Defined as fluoride for cavity protection plus 12-hour antibacterial protection against gingivitis.
‡Greater reduction of cultivable anaerobic bacteria in saliva and on tongue, teeth, and cheeks compared to non-antibacterial fluoride toothpaste.
§ Colgate Total® is approved through the New Drug Application process to help prevent plaque, gingivitis, and caries. Not approved for the prevention or treatment of serious gum disease or other diseases.
References1. Amornchat C, Kraivaphan P, Triratana T. Mahidol Dent J. 2004:24:103-111. 2. Lindhe J, Rosling B, Socransky SS, et al. J Clin Periodontol. 1993;20:327-334.