Colgate Total® Advanced Toothpaste

  Product Overview   FAQs   Clinical Research   Information   Indications  
Colgate Total® Advanced Toothpaste

Ordinary anticavity toothpastes only protect the 20% of the mouth that is hard tissue.1 The unique formula of Colgate Total® adheres to both hard and soft tissue for whole mouth protection.*†2,3

Product Characteristics

Product Benefits

Unique formula helps to ensure delivery of antibacterial action to both hard and soft tissue.* 2,3
Professional confidence
Slow-Release Technology protects for 12 hours, even after eating and drinking.* 2-4
Superior reduction of oral bacteria on multiple mouth surfaces.‡ 3
More than 90 published clinicals with almost 20,000 patients
Effective against caries, gingivitis, plaque, calculus buildup, and malodor
ADA Seal of Acceptance
Safe and effective
Only toothpaste approved by the FDA to help fight plaque and gingivitis.§
Clinically proven to reverse gingivitis.* 5
Five great-tasting formulations
Patient compliance

* vs non-antibacterial fluoride toothpaste.
† Defined as fluoride for cavity protection plus 12-hour antibacterial protection against gingivitis.
‡ Greater reduction of cultivable anaerobic bacteria in saliva and on tongue, teeth, and cheeks compared to non-antibacterial fluoride toothpaste.
§ Colgate Total® is approved through the New Drug Application process to help prevent plaque, gingivitis, and caries. Not approved for the prevention or treatment of serious gum disease or other diseases.

References: 1. Collins LMC, Dawes C. J Dent Res. 1987;66:1300-1302. 2. Xu T, Deshmukh M, Barnes VM, et al. Compend Contin Educ Dent. 2004;25(Suppl 1):46-53. 3. Fine DH, Sreenivasan PK, McKiernan M, et al. J Clin Periodontol. 2012;39:1056-1064. 4. Amornchat C, Kraivaphan P, Triratana T. Mahidol Dent J. 2004;24:103-111. 5. Davies RM, Ellwood RP, Davies GM. J Clin Periodontol. 2004;31:1029-1033.

Interested in other Colgate Total® Variants?

Visit the Colgate Oral Care Center to learn more about Colgate Total®'s extended line:

Colgate Total®
Advanced Whitening
Colgate Total®
Advanced Fresh + Whitening Gel
Colgate Total®
Clean Mint Paste
Colgate Total®
Enamel Strength
Colgate Total®
Advanced Deep Clean