The Colgate Country Showdown is a year-long, national program with more than 55,000 participants in more than 600 local, state, regional and national shows. The Showdown continues our tradition of supporting live country music while offering aspiring talent in small towns across the country, a way to make their big dreams come true.
Annually, more than 450 country radio stations sponsor hometown contests to jumpstart this year-long talent search. Winners of the local competitions advance to the state contest where prizes include $1,000 and the opportunity to compete in one of five regional events. The five regional winners receive an all-expense-paid-trip to the National Final to compete for $100,000 and the coveted national title of Best New Act in Country Music.
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